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New technologies and social media are increasingly important and effective ways to communicate and they can open doors for the labor movement to build stronger relationships with the Latino community. But, says Elianne Ramos, there are several key points to keep in mind when using tech to reach Latino workers—the fastest growing ethnic group in the U.S. workforce—and the community.In the third of the AFL-CIO's series of live online discussions on how we build the movement for the future of working people, Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of communications and PR for Latinos in Social Media (LATISM), outlines several of those points.